Whilst the establishment might frown at this over the top celebration of the challenges and excitement of engineering we should not underestimate its impact.
Let’s remember that this 115 sec clip has been viewed over 4 million times on You-tube since August 2013.
It has radically raised the profile of Georgia Tech as an exciting place to study, reinforced the idea that studying engineering can be fun, may have swayed undecided students towards engineering......... and made Nick Selby an internet star.
Over the top it may be but you have to say that many UK Engineering Courses would crave such attention for so little investment.