One of the great failings of the UK engineering community is its inability to communicate with the young.
In trying to inspire schoolchildren it’s no good just encouraging them to study STEM subjects it’s equally important for them to understand the relevance of what they’re studying to society and a career in the future.
This video created by Newcastle University in Australia is an excellent example of how to connect with teenagers, or in fact the man in the street. It’s short, talks their language, explains simply, and the use of cartoons make it friendly and approachable. Most importantly there’s is no jargon or corporate speak. Oh and another thing – it was cheap to produce.
UK Engineering companies and Institutions take note.