Inside Apple’s engineering

proving that engineering can be inspiring, creative and hugely fulfilling

Apple designs, develops, and manufactures the most used and loved products in the world yet rarely do we get any insight into how these products evolve.


Since the company is highly secretive about all new development a peek into their design and engineering facilities is rare indeed.

Here we gain an insight into how the products that we love and cherish come about. Teamwork, ideas, imagination, inquisitiveness are what are valued resulting in products in which each team member feels a stake and has pride.

Every detail of engineering whether it is a component, the tooling or the end product is treated as a work of art in it’s own right. Apple demonstrates that we the broader public will appreciate engineering – it just needs to be presented to us with passion.

I particularly like the comment that the quietest voices are listened to. So much of business today is driven by loud personalities where what really matters is thought and imagination.

In the words of their career page -

"The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do."

It all goes to prove that Engineering can be inspiring, creative and hugely fulfilling and that's a message our UK engineering businesses need to echo.